About Company
An Australian SaaS startup transforming the heavy vehicle transport and logistics
industry. Our mission is to help Trucking Companies run safer, more compliant, and more profitable fleets. We’re a fast-moving early-stage company, working with operators across Australia. We are looking for a commercially minded Search & Inbound Marketing Specialist to help drive qualified inbound leads through search, authority building and high-intent digital channels.
Key Responsibilities
- Google Ads. Build, run, and optimise paid search campaigns targeting high-intent keywords.
- SEO-Keyword research, on-page optimisation, technical fixes, content briefs, and long-form content production.
- LLM search optimisation. Get company's mentioned and cited in ChatGPT, Perplexity,
- Gemini, and Claude when operators ask about fleet compliance software.
- Guest posts. Pitch and place articles on Australian transport and logistics publications.
- Build the backlinks and authority that lift everything else.
- Media PR. Build a target media list, pitch story angles, and land mentions in trade
publications.
- Directory listings. Capterra, GetApp, G2, SourceForge, and Australian fleet directories.
- Set them up, keep them updated, respond to reviews.
- Landing page conversion. You will work with us on improving page copy, layout, and CTAs.
About You
- 5+ years of B2B SaaS inbound and content marketing experience
- You stay focused on inbound traffic. Nothing else.
- Hands-on Google Ads experience with campaigns you can show us, including budgets, cost per lead, and outcomes
- Strong written English. We will ask for writing samples and we will ask you to rewrite a piece during the interview.
- Solid SEO fundamentals, keyword research, on-page optimisation, technical SEO basics
- Comfortable using Google Search Console, GA4, Ahrefs or SEMrush, and a CRM
Self-directed. We will not micromanage you. You set the plan, you execute, you report back with numbers.
- Creative, data-driven, and resourceful - you get things done.
What you will not do
- No Meta or Instagram ads, our existing team owns that
- No video or image creative production, our existing team owns that
- No cold outbound email or LinkedIn DM prospecting
- No general social media management
How we will measure you
- Qualified demo bookings per month attributed to your channels
- Cost per qualified lead from Google Ads
- Guest posts and PR placements landed per quarter
- Organic traffic and ranking keyword growth, tracked monthly, judged quarterly
- LLM citation count, tracked manually
- Landing page conversion rate
Why Join Us ?
- Be part of a fast-growing SaaS startup in a critical industry.
- Direct impact: your work will shape our growth trajectory and brand presence.
- Flexible work environment (remote).
- Work closely with leadership and be a key player in scaling the business.
